Deconstruction

Ink strokes and watercolor glazes: through a series of illustrations the communication studio Juma dedicates to Noorth a personal reflection on the project, abstract – but only in part: we can recognize textures, structures, materials.

The elements break down and redefine themselves through the exploration of the element itself, in which the function leaves room for the essence. The original harmony between shape and color is recreated; all with an organic approach, characterized by the lines, volumes and colors, and by a commitment to fusing the subject with other aspects that defines it, respecting the designs’ nature.

Each illustration stands out for its own character, rooted in aesthetics but rather in a more traditional search for expression and individuality. Simplicity and harmony make their way into a series of drawings that value the beauty of Noorth’s designs in their most deconstructed state.